A movie about a font?? The history and evolution of typefaces is surprisingly complex. That we hardly (if ever) pay this one any mind is a testament to its prevalence. Some graphic designers love it; some hate it. But none can deny that its utilitarianism filled a void. Far beyond the fact of its existence, this fascinating documentary explores the nature of artistry and the creative process, the function of design and the impact of marketing, which is equally indicative of and influential to our culture.